Move with the Seasons
As Autumn approaches, with an occasional not-so-subtle nip in the air, there's a palpable sense of the seasonal shift.
We're still just about within the threshold of alfresco and fiestas, but any minute now it'll be all 'cosy comforts' with the dark nights creeping in.
We live in an ever-changing climate - and not just in terms of the weather. When you factor in the constant innovation, industry influencers, evolving market sectors, changing tastes and endless consumer appetite... trying to align everything is a bit like herding cats, when all you want to do is get your message across simply, easily and effectively.
Here's how to bring it all back to stress-free simplicity:
Love your story
You can only promote an idea effectively if you really 'get it' yourself. First, find the angle that engages YOU, then your heart will sing for the cause. Authenticity is not a passing trend; it's a core value for products and businesses that truly resonate with their audience.
Take control: focus on your objective, and how to achieve it, with minimal but impactful tasks. Filter out everything irrelevant, and don't let it distract you. You can, and should, only take in so much - and you'll see the results will be infinitely better.
Create a winning formula
Plan both your marketing activity and practical requirements to create a replicable formula for each event in your series. You'll develop a comfortable rhythm with fixed activities you can easily delegate or tweak, and the tricky bit done just once, at the start.
Think like a Double Agent
EVERYTHING you need to produce can have a dual purpose, whether its clever content that can be adjusted for several platforms, or reusable, practical kit that can be easily mixed and matched. Stress vastly reduced, time freed up, and money saved.
Get good mileage
Your event is crucial for creating content that lives on and gives you most value for your efforts. Style your scene beautifully on-brand, and engage an enthusiastic audience, to create a strong foundation for photo, video and editorial content that will extend the experience long after the event has passed.