Tesco Extra-vaganza

 

We're all puffed up and proud to say we've just completed a project with brand activation agency N2O to produce 950 hot and ambient demonstration stands to be used in Tesco stores.

In collaboration with N2O and working alongside our design studio, Mette,  this project provides Tesco with a new range of demonstration units for the majority of its Extra and Superstore format stores, with the units readily available for Tesco and its suppliers to demonstrate, promote and sample in store with custom branding.

N2O, which operates the units on behalf of Tesco, undertook a comprehensive search for a partner that would meet its specific design and production requirements, combining both practical and visual appeal, and taking a more creative, design-led approach, that would be reflective of its clients’ brands.

Together we produced a product that met both N2O’s and Tesco’s demanding specifications, including the ability to easily and quickly rebrand the stands without compromising aesthetics.

We believe that, where food is concerned, the best expression of your brand is a live event where consumers can sample the product and be inspired. So much thought and care goes into brand, innovation, ingredients, culinary styles and campaigns that it is vital to extend that same consideration into the physical environment - especially if it's a temporary one that has just a short time to make a big impact.  

Our Pop Up Cookspace products, and the sampling units and accessories we’ve produced in collaboration with N2O for use in Tesco stores, are an expression of this. They are mobile and practical, but adaptable for the brands that will be using them, and an engaging platform to showcase high calibre products and creativity.

 
Pop Up Cookspace